What is metadata?
Metadata is information stored inside a file alongside its visible content. Most people never see it, but anyone who receives the file can read it.
- Photos (EXIF, IPTC, XMP): camera or phone model, date and time, exposure settings, editing software and often the exact GPS coordinates where the photo was taken.
- PDFs: title, author name, the application that created the file, and creation and modification dates.
- Audio and video: duration, resolution and bitrate are shown here.
Why remove it?
A photo taken at home and posted online can reveal your address through its GPS tags. Documents can expose the author’s name or the software and dates used to produce them. Removing metadata before sharing protects your privacy. Large social networks strip most metadata on upload, but email, messaging apps that send original files, cloud links and many websites do not.
How removal works
For photos, the image is redrawn and saved as a new file that contains only the pixels, so all EXIF, GPS, IPTC and XMP data is left behind. JPG files are saved again at high quality (95%). For PDFs, the document properties and the XMP metadata block are cleared and the file is saved again.
Private by design
Files are opened and processed by your browser on your own device. They are not uploaded to a server.