What the word counter measures
- Words: groups of characters separated by spaces or line breaks.
- Characters: every letter, number, space and punctuation mark. A second figure leaves out spaces.
- Sentences: text ending in a full stop, question mark or exclamation mark.
- Paragraphs: blocks of text separated by a blank line.
- Reading time: based on 238 words per minute, the average adult silent reading speed.
- Speaking time: based on 150 words per minute, a comfortable presentation pace.
Common length limits
| Where | Limit |
|---|---|
| Meta title (Google) | about 50–60 characters |
| Meta description | about 150–160 characters |
| X (Twitter) post | 280 characters |
| SMS message | 160 characters |
| Instagram caption | 2,200 characters |
| LinkedIn post | 3,000 characters |
Keyword density
The keyword table lists the words you use most, ignoring very common words such as “the” and “and”. It helps you spot repetition and check that an article stays on topic.
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